Aren’t we all looking for the Can’t Fail Café? And aren’t way too many SEO executives sitting in the Disaster Diner wondering how they got there?
Recently I read an article on SEO BLOG entitled “Top Ten Reasons Why SEOs Fail on Social Media” The SOS message came through loud and quite clear to me. I agree with the author wholeheartedly—the problem with most search engine optimizers is that they are stuck spinning their wheels in SEO 1.O while the web is now in 2.0 and quickly heading into 3.0. The author’s 10 points revolve around the notion that social networking is advancing at a rate that is leaving all the old practices of Web 1.0 in the dust. An SEO stuck in the past handles social bookmarking like web directories, treats content like filler with no real commitment to community management, or just simply refuses to share. Those three major sins alone doom many SEOs to failure simply because they create yesterday’s newspaper, and even today’s newspaper is worthless to a person living in Web 2.0 and itching for 3.0.
The search engine of the future, which is what we’re developing with neemee™, is one that will be powered by human perspectives not mathematical algorithms.
Neemee is already a creative search engine that allows you to browse with heart, soul, and passion—and soon you’ll be able to tap into a social network completely dedicated to open-source sharing and collaboration. We’re not there yet; we need to add social networking and functions for chat and other sharing. We’ll also need to move quickly to 3D and advance toward the other kindling fires sparking Web 3.0.
It’s like the semantic web has a boat design blueprint and we have a boat built and on a shakedown cruise.
When I compare what we’re doing against the failure points mentioned above, I’m encouraged. Our foundational design has a human component built into its DNA. We are seeing relationships come together through life behavior and observations every day. And when we get to a greater mass and launch it as a revolutionary business tool and an evolutionary social tool, neemee will truly come into its own.
For those SEOs putting out an SOS call, I say this. Don’t try to get someone to drag you back to shore; find a way to allow yourself to be pulled out into the great unknown. Trying to recreate what everyone already knows will only allow the pioneers to pass you by. Make the improbable inevitable. It’s the only way to find your way to the Can’t Fail Café.
That’s it, from the edge of the world,
Bob
By the way, there really is a Can't Fail Café. To visit their website just click here.
"Top Ten Reasons Why SEOs Fail on Social Media": To read the complete article from the SEO BLOG click here.
