blognoble

Make your next thought better than your last.

The first thought.

Whether you believe in evolution, or intelligent design, or creation by an uncreated god—think about this.

What was it like to have the first thought? When those synapses crackled for the first time, did somebody, whoever it was, think “me,” “there is a me,” “me cold,” “me hungry,” “me want self-actualization”? Obviously, that last thought came later, and even today doesn’t come that often. But I’ll wager that soon after beings started to think, the ones who developed a capacity to think better, did better.

And that’s all we’re trying to help you do with neemee™. Only instead of being in a jungle, or a garden, or wherever that first thought came, we’re helping you think where you live today—firmly planted in the information age on the brink of an evolutionary revolution some people are calling Web 3.0.

But that is getting ahead of things.

Right now we have Web 1.0 and, for some, Web 2.0. And we have our hands full. Google. Yahoo. Facebook. MySpace. YouTube. 3D. Virtual Reality. Everything is mutating like an out-of-control virus in a Petri dish. The culture is growing wild, and you have to make a choice. Run and hide? Or inoculate yourself by injecting some of that virus right into your veins?

It’s never good to run and hide from technology.

The Boomer Generation comprises about 85% of decision makers in the business population. They understand Web 1.0 as a search device that can direct them to just about anything they want. That is, if they know what they want. (Remember, “me hungry.”) The basic bookmarking tool based on algorithms works for them. It’s like a phone book, or a fancy way of finding anything in the “library” of knowledge. Yet most of the “run and hide” Boomers are overwhelmed by the data, can’t find any real meaning in it, don’t get the social networking thing, see it as a kid toy, and have no idea how to make money with it.

The NetGenners (internet generation) simply don’t know anything else. They’ve either grown up with the web or embraced it as the boat carrying them through a monstrous sea change to an unknown shore. These are the tech-savvy, and they see the web as a magical doorway in a whole new expanding world of delights that come to them wherever they are. (Quite a difference.) One of the most amazing things about this group is that they can be any age. They don’t fear the web, they drink it in, and they are being trained to think in a whole new way.

SOS For SEOs

Aren’t we all looking for the Can’t Fail Café? And aren’t way too many SEO executives sitting in the Disaster Diner wondering how they got there?

Recently I read an article on SEO BLOG entitled “Top Ten Reasons Why SEOs Fail on Social Media” The SOS message came through loud and quite clear to me. I agree with the author wholeheartedly—the problem with most search engine optimizers is that they are stuck spinning their wheels in SEO 1.O while the web is now in 2.0 and quickly heading into 3.0. The author’s 10 points revolve around the notion that social networking is advancing at a rate that is leaving all the old practices of Web 1.0 in the dust. An SEO stuck in the past handles social bookmarking like web directories, treats content like filler with no real commitment to community management, or just simply refuses to share. Those three major sins alone doom many SEOs to failure simply because they create yesterday’s newspaper, and even today’s newspaper is worthless to a person living in Web 2.0 and itching for 3.0.

The search engine of the future, which is what we’re developing with neemee™, is one that will be powered by human perspectives not mathematical algorithms.

Neemee is already a creative search engine that allows you to browse with heart, soul, and passion—and soon you’ll be able to tap into a social network completely dedicated to open-source sharing and collaboration. We’re not there yet; we need to add social networking and functions for chat and other sharing. We’ll also need to move quickly to 3D and advance toward the other kindling fires sparking Web 3.0.

It’s like the semantic web has a boat design blueprint and we have a boat built and on a shakedown cruise.